Here are a number of past campaigns demonstrating Topher Donahue's powerful methods for changing how the world views clean energy - as well as improving his clients' bottom line. The following is a selection of diverse campaigns for Lighthouse Solar, Lumos Solar, Namaste Solar and Cascade Solar.
Cover Photos:
The following are cover shots taken by Topher Donahue, used in editorial context, yet strategically promoting the products and services of their respective companies. Before even taking these photos, Topher discussed and planned the photos with his clients to achieve maximum promotional benefit out of the editorial placement, including logo placements, products used, and their connection with the cover stories. Through a long-time relationship with the editors at Home Power and Solar Pro, Topher is able to bridge the gap between editorial and advertising in an honest and authentic manner.
Through content creation, both visual and written, Topher Donahue has helped solar companies rise in the search rankings as well as attract customers through stunning imagery and simple, yet informative content. From web page text, to blog content, to editorial writing, Topher's experience in the clean energy industry, both with product and with service, give authenticity to both marketing and editorial projects.
Techniques include aerial camera technology, still photography, HD video, and thoroughly-researched written content.
Here are some examples of how Topher Donahue's imagery has provided clean energy companies with compelling and authentic content for their websites, training and promotions.
Home page photography:
Commercial solar installation timelapse:
Promotional video:
Training video - the design chapter of a 5-part training video for installing Lumos LSX frameless solar modules:
Home Power Magazine, January 2008
Here's an editorial story, first published in Home Power magazine, written to both educate readers as well as promote the solar company in the story. Within a year, the story was chosen by the Icfai University Press in India for inclusion in the anthology "Solar Power: Energy of the Future". Click here, or on either of the images, to download a PDF of the text for the full story.
Solar anthology from Icfai University Press, 2009